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Who doesn't love a quintessential British summer. Chances are, your mind conjures images of vibrant, buzzing wildflower meadows – a tapestry of colour alive with the hum of bees and the flutter of butterflies. It's a nostalgic, idyllic scene, but one that is tragically becoming rarer across the UK.
At Maters and Co, we feel a profound duty to shine a light on a stark reality: the UK has lost a staggering 97% of its wildflower meadows since the Second World War.
Let that sink in: 97%. It's a catastrophic decline that speaks volumes about the environmental challenges facing our nation!

The statistics are grim, and the consequences far-reaching. Beyond the 97% loss of meadows, we've also seen over 200,000 miles of hedgerows destroyed and half of our ancient woodland and heathland vanish to make room for urban developments and intensive farming practices.
The relationship between wildflowers and pollinators is a critical mutualistic one, meaning both sides benefit. When one thrives, so does the other, but when one declines, it creates a devastating ripple effect throughout the entire ecosystem.
The severe decline in wildflower meadows leads to isolated patches of flowers, leaving pollinators struggling to find food and often stranded. This, in turn, results in fewer pollinators, which then directly causes a reduction in the number of flowering plants, creating a damaging cycle.
The resulting effect on wildlife has been devastating:
Wildflowers are particularly well-suited for producing our soft-set honey due to the diverse and often higher glucose content in their nectars.
Here's why wildflowers are key:
Have you tried it yet?
Shop our Pure Wildflower Soft Set Honey today - its creamy buttery texture and taste will leave you desiring more! It's one of our best-sellers!